E441: Startup Investing When the Cost of Building Goes to Zero
How I Invest with David Weisburd
How I Invest with David Weisburd is a podcast that interviews the world's leading institutional investors. Previous guests include The Ford Foundation, Northwestern University Endowment, CalPERS, Stepstone, and other top limited partners.
David Weisburd
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E441: Startup Investing When the Cost of Building Goes to Zero

E441 • Oct 12, 2026 • 76 mins

What if AI makes the founder more important, not less? John Borthwick is the Founder of betaworks, the startup studio and venture firm behind companies including Giphy, Dots, bitly, and TweetDeck, with investments in companies including Twitter, Tumblr, Kickstarter, and Hugging Face. We break down why John now puts more weight on founders than products, how betaworks identified Hugging Face before transformers reshaped AI, and why he believes the biggest opportunity is moving toward the AI application layer. We also discuss open-source AI, AI security, the changing nature of work, and why John believes AI was discovered rather than invented. John Borthwick is the Founder of betaworks, the startup studio and venture firm behind companies including Giphy, Dots, bitly, and TweetDeck, with investments in companies including Twitter, Tumblr, Kickstarter, and Hugging Face. We break down why John now puts more weight on founders than products, how betaworks identified Hugging Face before transformers reshaped AI, and why he believes the biggest opportunity is moving toward the AI application layer. We also discuss open-source AI, AI security, the changing nature of work, and why John believes AI was discovered rather than invented.

Highlights:
- Why John now believes the founder matters more than ever
- The unusual question he uses to understand a founder’s emotional connection to their company
- Why betaworks chose the venture studio model instead of a traditional fund
- How betaworks combines accelerator programs with pre-seed investing
- Why John focuses on proximity to products instead of traditional pattern matching
- How AI is changing founders from builders into “steerers”
- What betaworks saw in Hugging Face before transformers changed AI
- Why John believes open and closed AI models need to coexist
- The AI risks John thinks deserve more attention than existential risk

Guest Bio:
John Borthwick is the Founder of betaworks, which he founded in 2008 as a startup studio for building and investing in early-stage consumer technology companies.

Sponsors:
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LinkedIn:https://www.linkedin.com/in/jborthwick/

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Disclaimer:
This podcast is for informational purposes only and does not constitute investment, financial, legal, or tax advice. Nothing in this episode should be interpreted as an offer to buy or sell any securities or to participate in any investment strategy. All opinions expressed by the host and guests are their own and do not represent the views of Weisburd Pierce. Participants may hold positions or have financial interests in the companies, funds, or investments discussed. Any references to specific investments are for illustrative purposes only. Investing involves risk, including the potential loss of capital. Past performance is not indicative of future results, and any forward-looking statements are subject to risks and uncertainties. Any third-party data or opinions have not been independently verified. Listeners should conduct their own research and consult their own advisors before making any investment decisions.

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