E184: How Casper Hit $100M in Year One: The Untold Startup Playbook
Philip Krim is best known as the co-founder and former CEO of Casper, one of the fastest-growing direct-to-consumer (DTC) startups in history. Under his leadership, Casper hit $100M in revenue in its first year, went public in early 2020, and was later taken private. Today, Philip is building again—this time through Montauk Climate, a platform innovating in what he calls the “electron economy.” We talked about lessons from hypergrowth, managing through crisis, organizational design, and the future of climate investing.
Highlights:
- How Casper hit $100M revenue in its first year
- Building a brand consumers want to talk about
- What it takes to lead through hypergrowth
- Lessons from taking a company public right before COVID
- Why he believes DTC was just the beginning of a bigger thesis
- What the “electron economy” means and why it matters
- Why Montauk Climate is vertically integrated across venture, credit, and incubation
- How Philip evaluates early-stage founders—and what makes a good bet
- Why portfolio construction is the most underrated concept in venture
-- Guest Bio: Philip Krim is the founder of Montauk Climate and the former co-founder and CEO of Casper. Under his leadership, Casper became one of the most iconic DTC brands in the world, reaching $100M in revenue in its first year and going public in 2020. After exiting Casper, Philip launched Montauk Climate, a platform focused on building and investing in the “electron economy,” with a mix of venture incubation, growth investing, and credit strategies. He is also an active early-stage investor, with early bets in Ramp, MasterClass, and Relativity Space.
Our Podcast now receives more than 300,000 downloads a month. Are you interested in sponsoring an episode? Please email David Weisburd at [email protected].
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-- Stay Connected: X / Twitter: David Weisburd: @dweisburd
LinkedIn: David Weisburd: https://www.linkedin.com/in/dweisburd/ Philip Krim: https://www.linkedin.com/in/philip-krim/
Links: Montauk Climate: https://www.montaukclimate.com/
-- Questions or topics you want us to discuss on How I Invest? Email us at [email protected].
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Transcript
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