
E200: 21 Harsh Truths Nobody Will Ever Tell You - Alex Hormozi
In this episode of How I Invest, I’m joined by Alex Hormozi — entrepreneur, investor, and founder of Acquisition.com — to unpack the mindset and methods that have fueled his success across multiple industries. We dive deep into why entrepreneurship is more a “game of the heart” than the mind, the power of compounding skills, the dangers of “ignorance debt,” and how to strategically decide whether to build skills yourself or bring in outside talent. Alex shares candid stories from his career — from building gyms to scaling software companies — and offers sharp insights on persistence, focus, and eliminating distractions to win long-term. We also explore the nuances of goal setting, why tiny incremental improvements matter when scaled to millions, and the art of building high-value peer networks. Whether you’re an aspiring founder, seasoned operator, or investor, you’ll walk away with concrete frameworks to increase your odds of success — and the conviction to keep playing the game long enough to win.
-- Highlights:
- Why persistence outperforms raw intelligence in entrepreneurship
- The unseen advantage of being around excellence and winning teams
- How to identify and reduce “ignorance debt” in your business
- The compounding effect of stacking complementary skills over time
- Why patience and focus are the hardest — yet most valuable — entrepreneurial skills
- Building “luck surface area” and increasing your odds of success
- Deciding when to build a skill versus bringing in outside expertise
- Marginal gains at scale: why 2% improvements can move the needle massively
- The ROI framework Alex uses to decide where to spend his time and resources
- Strategic giving and networking: building IOUs that pay off years later
-- Guest Bio: @AlexHormozi Hormozi is an entrepreneur, investor, and philanthropist. With his wife, @leilahormozi Hormozi, he co-founded Acquisition.com, investing in and scaling businesses while sharing their methods through books, podcasts, and media. He’s the author of $100M Offers and $100M Leads, with his new book $100M Money Models launching August 16, 2025.
Our Podcast now receives more than 300,000 downloads a month. Are you interested in sponsoring an episode? Please email David Weisburd at [email protected].
#VentureCapital #VC #Startups #OpenLP #assetmanagement
-- Huge Announcement:
Alex Hormozi's newest book, $100M Money Models, launches at a live virtual event Saturday August 16th. Register free: https://register.acq.com
The book will teach you how to get more customers to spend more, in less time, over and over again, ultimately eliminating cash flow as a constraint to growth of any business.
– Stay Connected: X / Twitter: David Weisburd: @dweisburd Alex Hormozi: @AlexHormozi
LinkedIn: David Weisburd: https://www.linkedin.com/in/dweisburd/ Alex Hormozi: https://www.linkedin.com/in/alexhormozi/
Links Acquisition.com: https://www.acquisition.com/
-- Questions or topics you want us to discuss on How I Invest? Email us at [email protected].
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Transcript
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